Food Marketing Studio: E-commerce | Hospitality Concepts | Commercial Growth

Food & Drink Businesses.
Built to Sell.

E-commerce development and hospitality concept consulting: from Shopify stores and Google Ads to restaurant branding, marketing, menu development, business plans and P&L models.

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Few Words About Me

I'm Dito, a restaurateur, wine professional and digital marketer.I help entrepreneurs launch, develop and grow food, wine and consumer businesses by connecting three things that matter: the product, the commercial numbers and the customers.Whether you're launching an online shop, opening a restaurant or improving an existing business, I bring hands-on operational experience together with commercial planning, marketing strategy, branding and customer acquisition expertise.18+ years in digital marketing · Restaurant owner and operator · WSET Diploma · E-commerce and Shopify experience

Food, Wine & Consumer E-commerce

Build a store that does more than look good. It needs to sell.Because it's not enough to create a good product. And it's not enough to develop a good menu.I help food, wine and consumer-product businesses develop their online proposition, launch or improve Shopify stores, acquire customers and build repeat business.The work connects product selection, pricing and margins with your storefront, paid acquisition, conversion and retention.I have been there already: I’ve launched wine brands, restaurants, bars and online wine retail in the UK and Georgia.

Natural Wine brand Badimi developed by Dito

Restaurant & Hospitality Concepts

A good restaurant idea is only the beginning. The numbers need to work too.I help restaurant, café, bar and hospitality founders develop distinctive brand concepts with a clear target audience, menu, pricing structure, marketing, positioning and financial model.For existing venues, I focus on stronger product propositions, healthier margins and practical plans to improve revenue.Send me an email or DM me now for an initial discussion.

Hospitality Brand Concept & Business Blueprint

For entrepreneurs planning a restaurant, bar, café, wine bar or a new hospitality format.You have an idea. But who will visit, what will they buy, what will it cost to deliver, and can it become a sustainable business?I help turn your vision into a differentiated, commercially tested plan.What's included:Concept development, brand positioning and target audienceCompetitive positioning and customer propositionMenu concept, draft dishes and beverage offeringMenu structure, pricing and target food and beverage costsStaffing, operating expenses and capacity assumptionsInitial investment and working-capital estimatesFinancial model with revenue and P&L scenariosBreak-even analysis and key commercial risksBrand, marketing and launch roadmapOutcome: A practical concept and business blueprint, including an editable financial model and a draft commercial menu to develop and validate with your operational team.

Menu, Margin & Revenue Plan

For restaurants and bars that are already operating but could perform better.More guests don't automatically mean more profit. Sometimes the most effective changes are found in the menu, product mix, pricing or the way a business attracts customers.I combine commercial analysis with hospitality operating experience to develop practical improvements.What's included:Menu performance and contribution-margin analysisRevised menu structure, product mix and pricing recommendationsCost and profitability modellingDine-in, delivery and other sales-channel economicsBrand positioning and core customer propositionRelevant offers, promotions and customer acquisition strategyA prioritised 90-day implementation planOutcome: A revised commercial menu and profitability plan, supported by financial assumptions and actionable priorities.

10⁺

Completed Projects including my own restaurants and bars

3

Current projects on a monthly retainer

20

years of marketing experience

Food Marketing Studio

I've spent more than 18 years working in digital marketing, customer acquisition and e-commerce. But I've also been on the other side of the business: investing in, launching and operating hospitality venues.Fiesta: Mexican Restaurant & BarTbilisi, Georgia | Established 2023A Mexican restaurant and bar built around tacos, handmade tortillas, salsas, drinks and events.My experience includes concept positioning, menu development, product costing, pricing, customer acquisition, delivery operations and everyday restaurant economics.Living Vino: Plant-Based Restaurant & Natural Wine BarTbilisi, Georgia | Established 2020A plant-based restaurant and natural wine concept I co-founded and operated for more than four years.Experience spanning hospitality concept development, natural wine selection, menu strategy, customer communities, direct sales, events, delivery and adapting the business model to changing conditions.Food, Wine & Consumer E-commerceI've also run an online wine business in London and worked on a Shopify supplements store, combining product selection, online retail operations and digital acquisition.My broader marketing background includes Google Ads, performance marketing, SEO, affiliate partnerships and customer acquisition.The common thread? Building the proposition, understanding the numbers and finding the customers.Work Directly With Someone Who Has Done ItI'm a restaurateur, food entrepreneur, blogger and wine professional with a WSET Diploma and Google Ads certifications.My experience brings together hospitality operations, food and beverage development, e-commerce and digital performance marketing.I work directly with clients, rather than handing the project to junior account managers. Where a project needs specialist developers, designers or local technical expertise, that work can be scoped separately. You get commercially grounded thinking, direct communication and clearly defined deliverables.

Fractional growth partner for food and wine brands: I combine paid acquisition, SEO, social marketing, AI growth and commercial strategy for a number of clients.
Restaurant revenue audits: I analyse menu contribution margins, sales mix, discounts, staffing costs, delivery commissions and revenue leakage.
Delivery aggregators optimisation: Wolt / Bolt / Glovo improvements: I optimise menus, pricing, product photography, bundles, promotion economics and conversion for restaurants.
Wine list development: As WSET Diploma holder, I design commercially viable wine lists for restaurants, wine bars and hotels. Includes margin strategy, supplier selection and food pairing.
Wine training for hospitality staff: As a WSET-certified Educator, I provide short sessions teaching wine basics in a structured format approved by WSET. Includes theory, tasting and pairing. Can be delivered remotely or on-site.
Growth audits for wineries and online wine merchants: Having run my own online wine business in the UK, I help similar businesses with Google Ads, SEO, product-page optimisation and customer retention.

How I Work:01: Tell me what you're buildingShare your business, its current stage, the biggest commercial challenge and what you want to achieve.02: Agree on the scopeWe'll establish whether I'm the right fit and define the deliverables, timeframe, required information and project fee. Sign the agreement & pay the advance.03: Build the solutionI work through the commercial model, product, store or business development plan together. You receive the agreed outputs and a practical path to implementation.
I deliver work with a clear commercial purpose.Frequently Asked QuestionsCan you help launch an online food or wine store? Yes. Food Marketing Studio provides product and commercial planning, Shopify store development, pricing and margin analysis, conversion fundamentals and customer acquisition planning for food, wine and consumer-product businesses. Payment, alcohol sales, tax and fulfilment requirements are assessed for the relevant market with appropriate local specialists.Do you manage Google Ads for e-commerce brands? Yes. Google Ads, including relevant Search and Shopping campaigns, is part of the E-commerce Growth Engine service. Work is scoped according to your product economics, market, campaign budget and measurement requirements.Can you develop a restaurant concept from scratch? Yes. The Hospitality Concept & Business Blueprint covers positioning, customer proposition, menu development, pricing, operating assumptions, start-up investment, financial forecasts, break-even and launch planning. Final recipe testing, detailed technical design and specialist compliance work can be arranged separately.Can you improve an existing restaurant's profitability? I help operating restaurants and bars develop commercially focused improvements to menus, pricing, product mix, sales channels and marketing. The work results in a practical financial and revenue plan. Improvements depend on the venue's starting position and implementation.Do you work internationally? Yes. Food Marketing Studio works remotely with English-speaking entrepreneurs and businesses internationally, including clients targeting the UK and European markets. On-site hospitality work can be discussed where practical.How much does a project cost? I work with fixed-scope projects, and the budget depends on the services provided. Ongoing e-commerce growth support is possible too. A written proposal defines the scope, exclusions, deliverables and cost before work begins.

Email me now with your questions

Let's Build Something That Works.

Launching an online store? Opening a restaurant? Trying to make an existing food business more commercially effective?Tell me where you are today and what you're trying to achieve.I'll review your enquiry and discuss whether and how I can help.